While we all can ” talk the talk” I wonder, do you “walk the walk” ? Such a common expression, but I think people forget to see how much it applies to our businesses. In the wedding industry a lot of us have started our own companies and have used it as platforms to be experts and mentors. In this case, actually doing something other then saying something is most powerful. You can tweet people all day long trying to align your brand with theirs, but do you actually have a viable business that has clients, or are you just pretending?! Are you in a “fake it till you make it” business? Your work needs to reflect all that buzz you’re trying to create or are you just about creating HYPE?
Now a days anyone can throw up a website or an etsy shop and then tie in a twitter account to create a sensation that doesn’t really have experience behind it. “Talking” for some people, is the easy part, and if that’s where all your efforts are directed, your product or service won’t stand a chance. Clients will take notice that what you are offering them is all for show. A reputable brand isn’t solely created through tweeting, blogging, or blasting information out there constantly, it’s created by laying a foundation of good work, follow through, and having a clientele to reflect your efforts.
Image found on Blog till You Drop
