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PR Tips 101: The Best Press Comes to Those Who Wait

Magazines and high traffic wedding blogs want to feature new and fresh content. They don’t want their readers opening their magazines or going to their blogs/websites only to find images they have already seen and notice articles they have already read. This week was the perfect example of a wedding that was originally supposed to go to print on behalf of a client, but was given to a blog by another vendor and that means no chance for print. I say if you want to get your clients’ weddings or your photo shoots out there right away and you want to be on a blog then that should be the consensus of all the vendors involved. However, when someone takes the liberty to submit an event and the other vendors don’t even know about it till minutes after its up, it will effect the chances to get your work elsewhere. What do your peers that worked on this wedding think of where it should be featured? Were they happy with where it landed? And if so, was everyone properly credited? Often I notice that some vendors are left out and they don’t even know they’re work is online until someone tells them mid day… Which means limited time to share, tweet or even get excited about seeing it up before a new post is up.

Be patient with your work and waiting to see where it will get featured! It is nearly impossible to provide a unique product and service that makes blogs and magazines the best at what they do if they are using content vendors are submitting that has already been seen. Same rule applies to when you are submitting to wedding blogs. They get so many submissions sometimes they aren’t able to write you back within a day or two to give you feedback. By then you have moved on to 3 other blogs you are sending the images too. This is frustrating to them and doesn’t make for good relationship building. When people submit to our blog we always appreciate when they only give it to us first and then let us decide before submitting it to other outlets.

You may be dying to show everyone what a cool shoot you just wrapped, or your last amazing wedding but if you want media outlets to even consider you, hold your horses! This doesn’t just limit you in blogging. Do not twitpic or tweet the specifics of what you are putting together either, stick to sneak peeks. Remember patience is a virtue, and in the case of sharing magazine and online bound work, a necessity!

Image found on TruleyVera’s etsy shop

 

 

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