Too often do people fall in love with an industry or job yet lack a clear vision and voice. So they do what’s easiest and emulate their peers. They take on the attitude of: Let’s not do the work, lets just copy everyone else and try to do things the way they do. I put these people in the “I don’t know who I am so I’ll try being you” category. People who just got married and think they are qualified to be wedding planners off the bat- are not. Just because someone has a website or blog claiming they are a photographer but haven’t ever shot a real wedding doesn’t make them legitimate. Social media gurus keep popping up as do wedding marketing and PR experts and wedding planners who can coach and teach. What about you makes you qualified to do what you do? How long have you been at your craft claiming that you are a leader and teacher? Do you have the experience to back it up? Experience coupled with a flair for what is clearly YOU and not someone else is a huge part of what makes you credible. Perhaps you catering to a client that’s not so mainstream or just conducting business in a way all your own will be part of your business foundation. If you want to be a trendsetter in the wedding industry you need to nail down who you want to be and make sure that you are projecting it exactly! Stop trying to be like everyone else. You’ll never be them! You aren’t them. You can admire and learn from them, however being you and really embracing what makes you different is what will set you apart and get you to book more and better suited business. If you aren’t sure if you fall into this category, try to sit down and figure our why someone would book you over the competition or why you think you are more novel than everyone in your field and completely leverage that unique trait. Not to get too biblical but we were all “uniquely and wonderfully made”. Lets celebrate that!
Photo by Kiss The Groom
xo, Leila, WeddingPR
