A while ago I came across an advertisement in a magazine that really struck a chord. It talked about how the internet is fantastic but how magazines aren’t losing their clout and impact. I love the internet and all the wedding blogs we have at our finger tips. However, there is no question that I just love the touch, feel, and experience of flipping through a magazine. They are not only a source of wonderful inspiration for many brides and wedding industry vendors, but they are an ode to history and leaving behind a legacy in print of the who, the what, the when, and the why we all love weddings. I work with them every day and I respect them. It’s not easy to produce something with the overhead, the expectations, the competition, the tight turn around of deadlines, and balancing the line of supporting their advertisers and showcasing unbiased editorial.
So here is my shout out to all my favorite wedding magazine’s out there! Bridal Guide, Martha Stewart Weddings, Inside Weddings, Bride and Bloom, The Knot, Destination I Do, Destination Weddings and Honeymoons, Brides, Weddings Unveiled, Wedding Style, Town and Country Weddings, Real Simple Weddings, Wed Luxe, Southern Weddings, Exquisite Weddings and C Weddings
The quotes below are parts of the ad campaign I wanted to share with you. Check out the Magazines: Power of Print full campaign to see more.
“The Internet is exhilarating. Magazines are enveloping. The Internet grabs you. Magazines embrace you. The Internet is impulsive. Magazines are immersive. And both media are growing.”
“A new medium doesn’t necessarily displace an existing one. Just as movies didn’t kill radio. Just as TV didn’t kill movies. An established medium can continue to flourish so long as it continues to offer a unique experience. And, as reader loyalty and growth demonstrate, magazines do. Which is why people aren’t giving up swimming just because they also enjoy surfing.”
Photo by Gabriel Ryan
